Marketing & Advertising

Why Your Company Needs Custom Business Signs

Everyone knows that first impressions matter when it comes to people, but the same applies when it comes to your business. That means you have only a single chance to ensure you make a fantastic impression. If you don’t, it’s possible you’ll end up missing out on bringing in a potential customer. One of the ways to make a great impression is through the signage for your company. It’s also one of the first things a possible customer will see.

Everything from the sign color to the font choice can convey certain information about your brand. Custom signage made by an expert printing company in Knoxville can give you the edge you need. Here are the reasons you should consider it, and soon.

Large Selection of Design Options

One of the biggest advantages of choosing custom signage is that you can decide on every aspect of the sign. The size is up to you. The color can be any hue you desire. The style is chosen by you and professionals who have a knack for selecting the most eye-catching sign. With other sign companies, you may have a few signs to choose from, but you likely won’t be able to make additions or changes if something doesn’t suit the style of your business. Having all of these options can be overwhelming, but when you team up with the right people, narrowing down your list will be a breeze.

Potential for Unlimited Branding

The idea of branding your business can seem like a huge task, but it doesn’t always have to be. In the easiest terms, branding just means providing an identity to your business. Branding is easy with custom signs, since they are going to be unique to your company. As soon as a customer sees the sign, your brand will be associated with it any time it’s seen in the future. Having a unique design will make you stand out from the competition around you. There are always going to be other businesses offering similar services, but you can ensure your customers stick with you by designing a sign that they identify with.

Passive Marketing Opportunity

You may be surprised to know that sometimes people choose a new store entirely based on appreciating the signage. A survey by FedEx shows that 8 out of 10 people fit into that category. Customers are used to boring, simple signs, so something that is more unique and eye-catching automatically stands out to them. Custom signs offered by printing companies provide a way to stand out from the businesses surrounding you. It can get people’s attention while also making them remember you exist. If you choose a colorful, unique sign, it can even be a marker used when people give directions. Building a creative sign could even see it featured in Snapchat stories and Instagram posts.

Consistency Across Media

If you go with a printing company in Knoxville to create your signs, you can often use the same design idea, font, and colors on other advertisements you use for your business. Brochures, booklets, newsletters, and displays can all be made to work as a cohesive unit that further ensures one single brand identity. If someone knows your sign and gets a postcard in the mail with the same logo, they’re going to immediately call to mind your company.

Having custom signage is a must for businesses who wish to stand out, have a cohesive identity, and bring in customers. When you select a printing company in Knoxville, be sure they offer all of the services you need so you can count on them time and time again.